A successful and deliberate social media campaign that engages with current and potential customers, drives sales, increases website traffic, and ultimately creates brand loyalty.
Judging Criteria: Has the campaign earned a clear or substantial return on investment? Is the campaign's message clear within the platform being used, and/or does the campaign work harmoniously on various media platforms? Does the campaign have a creative copy and layout? Is there continuity within the campaign and the company's branding? Does the campaign provide value to the targeted audience?
If nominating another company/person, their information must be entered in the company information fields. Nominator information is to be entered in the contact information fields.